Celebs Who Are Securing And Losing Endorsements

Star power in today’s economy has become a must in that by slapping a famous face on just about anything will more than likely guarantee an increase in sales. Because it’s easier to sell a product with the help of a celebrity promoting it, this collection of photos show some of the famous faces who’ve been paid the big bucks to help sales of major brands. From famous actors and actresses to sports stars, to DJs, these stars have seriously supplemented their income by promoting different products.

In 2012, Queen B herself earned a ten year $50 million contract with Pepsi, which is loaded with tons of perks. Within the agreement, there’s a clause which makes Pepsi responsible for sponsoring all of her creative projects in exchange for the singer’s exclusive association with the brand. Thanks to her long-time influence on a wide demographic, the pop diva have become one of the most sought-after celebrities as far as product endorsement. Some, however, aren’t pleased that the idol is endorsing the sugary drink as it is very unhealthy. The CSPI’s executive director, Michael Jacobson, penned a letter to Beyonce asking her to reevaluate her affiliation with the company, but so far it looks like she’s moving forward with the beverage company.

The award-winning actress and humanitarian Angelina Jolie is not known to lend her famous face for brand promotion, but she made an exception when it came to the French luxury leatherware company Louis Vuitton. While still married to Brad Pitt, Jolie could be seen everywhere rocking Louis Vuitton handbags. In 2011, Jolie signed on to promote the brand for $10 million in support of the brand’s Core Values ad campaign. After receiving her endorsement paycheck, it has been reported that Angelina donated a large chunk of it to charity, which shouldn’t come as a surprise to anyone.

The newly married movie star George Clooney has been a brand ambassador for the coffee company since 2005, making $5 million per year for his affiliation with Nespresso. To date, Clooney has earned roughly $60 million from endorsements with Nespresso and says that most of his money goes towards maintaining a satellite that closely monitors the Sudanese border. Clooney, who was only doing international work for the company, made his first domestic debut last year in a cheeky commercial which featured Danny Devito and Jack Black.

As if the Australian actress wasn’t rich enough for her work in countless box office hits, she secured an endorsement deal with Chanel in 2003. Since signing with the luxury brand, Kidman has earned an impressive $4 million a year to appear in ads for the iconic perfume Chanel no 5. The actress can frequently be seen in glamorous, high-end short movie advertisements for the classic perfume. The signature scent is known as the highest selling fragrance in the world, with annual sales of over $143 million!

2014 was a time when the world had reached its pinnacle of the Kardashian take over, and the members of the famous family really capitalized off of that, especially Kim. Kim Kardashian made an incredible $43 million in just three moths after lending her name and image to a game from the development company Glu Mobile. If you’re wondering how she earned this much that quick here’s the breakdown. Instead of earning cash up-front, Kim received a 45% share of the game’s profits, with the potential to earn up to $85 million over the next three years and Kim reportedly extended the contract for an additional three years.

Bieber fever was a real thing, and apparently still is because the teen heartthrob is making millions off of his famous face. OPI dished out $12 million for Beiber to be the face of their One Less Lonely Girl nail polish collection which hit shelves in 2010. Bieber, who was only 16 at the time of the deal, became one of the youngest and highest paid endorsed celebs. Justin has since signed other numerous lucrative endorsement deals, including a $3 million 2 years-long Proactiv endorsement and has most recently signed as the face of Calvin Klein.

Since signing a $5 million per year contract with Dior back in 2004 to be the face of their J’adore perfume, the Oscar-winning actress has seriously capitalized! It’s now been 11 years, and Theron has since pocketed $55 million from the luxury company just to be in video ads and magazine campaigns. Although Dior was paying the actress big bucks to wear their products, Theron was also under a $3 million contract with Swiss watch company Raymond Weil Genève, and they sued her after she wore a Dior watch to a charity event. Part of Raymond Weil Genève’s terms was that she could not wear any competitor’s jewelry in public. Oops!

When Foreman was presented with the opportunity to be the face of a lean mean fat-reducing grilling machine, let’s just say he wasn’t all hands on deck. The former boxing champ’s initial response upon being presented with the offer was, “I’m not interested in toys.” Luckily for him and his pockets, Foreman’s wife convinced him that endorsing the grill would be a good idea after trying it for herself. After signing the contract, the company guaranteed George 45% of all profits. A few years after the grill had proven to be a huge hit as it literally flew off shelves, the founders decided to buy out the former boxer, for a whopping $150 million, plus stock for the use of his name in perpetuity. Today, 90% of the former athlete’s $250 million net worth is from the Lean Mean Fat-Reducing Grilling Machine endorsement.

Upon being randomly photographed drinking a bottle of Vitamin Water, 50 Cent was approached by the company Glaceau to create and represent a new flavor of Vitamin Water named after the rapper called Formula 50. When it came to sorting out his contract, the rapper negotiated a pretty sweet deal where he was given a small percentage of the beverage company itself. This came in really handy after Vitamin Water was sold to Coca-Cola in 2007 for a shocking $4.1 billion in 2007. 50 Cent received $100 million from the company’s change of hands, making 50 Cent’s endorsement deal with Vitamin Water one of the most lucrative in hip-hop history. So pay no mind to any of those claims that 50 Cent is broke because the man is literally rolling in cash.

In 2014, Bolt brought in $23 million just from sponsors, but that’s nothing compared to what he’s raking in now. In 2016 alone, Bolt’s combined endorsements have brought in approximately $30 million! Puma, who is the Olympic runner’s largest sponsor, has been with him since 2003, and in 2013, Bolt signed a $10 million per year endorsement deal to remain with the sportswear company until the end of the 2016 Olympics. Even after Bolt retires, he’s expected to earn $4 million annually to stay with Puma as a brand ambassador. Some other sponsors Bolt has scored are Virgin Media, Hubolt, Gatorade, Visa, Nissan, and Samsung.

In 2005, the stunning actress was presented with a deal she couldn’t turn down. After T-Mobile had offered Jones a cool $20 million contract to promote their company, they had a slight change in mind in 2006 when her contract was up. The cellular company ended up replacing Zeta-Jones but then brought her back to represent them again in 2009. We’re really surprised the famous actress came back, but it’s likely the company won’t make the mistake of replacing the beauty again.

Beyoncé’s husband and record label mogul, Jay-Z, signed a sweet endorsement deal in 2013 with electronics manufacturer Samsung. As part of a $20 million deal between Samsung and Jay-Z’s company Roc Nation, the mobile company promoted the heck out of the rapper’s new album “Magna Carta Holy Grail.” In 2013, Jay-Z appeared in candid style commercials in which he discussed the album’s inspiration and production. In an attempt to sell their new devices, Samsung gave away early copies of the album to the first million buyers of a Samsung Galaxy Note, Galaxy S4 device, or Galaxy S III.

His once-in-a-generation talent on the field and intoxicating male model-esque looks have made Ronaldo a target for marketers and major brands. Widely considered one of the top two footballers, Ronaldo now plays for Real Madrid, one of the most valuable franchises in sports. Within his career, Cristiano has earned massive endorsement deals from major company’s like Nike, Tag Heuer, Herbalife, Monster Headphones, amongst others. And in true Ronaldo fashion, he even has his own underwear and shirt line called CR7. All in all the football pro is bringing in an estimated $32 million a year just  for lending his face to famous brands, and this doesn’t count his exorbitant salary, so it’s safe to say he’s doing very well for himself.

Floyd ‘Money’ Mayweather, who in the past has been known to shun endorsement deals, signed on the dotted line after negotiating contracts with Hublot, Burger King, and FanDuel just before the Pacquiao fight. Although Mayweather’s sponsorship deals added approximately $20 million to his historic year in 2015, the majority of his income came from his accomplishments inside the ring. Mayweather took home an incredible $180 million after his last fight with Manny Pacquiao. Along with his bank account and endorsement deals, the fighter has an even more impressive win record of 49-0 during his entire career.

Way before Beyonce, Britney Spears was the face of Pepsi. Starting in 2001, the beverage company paid the pop star $8 million to just to star in the brand’s commercials and promote the soft drink. In her last commercial for the company in 2010, Britney worked alongside Beyonce, Enrique Iglesias, and Pink in a clip in which they were all shown singing the classic song “We Will Rock You.” Back in the day, Spears also endorsed Sketchers sneakers and the trendy i-zone camera. Now, go grab a cold Pepsi and scour the internet for Britney’s vintage i-Zone ads. Go!

Djokovic is one of the biggest names in tennis and has also managed to become one of the highest earners thanks to scoring a few high-profile endorsements. Since 2011, Djokovic, who has won eight Grand Slams, has had endorsement earnings reaching an impressive $31 million a year. While he’s not quite yet on par with Federer’s numbers, Djokovic is projected to bring in even more cash shortly. Among Djokovic’s notable endorsement deals are Adidas, Peugeot, Mercedes-Benz, Uniqio, and Seiko. Djokovic also has a deal with Jacob’s Creek winery that includes a documentary on his life.

When it comes to this witty comedian, it seems like there’s just about nothing she can’t do! After winning over audiences everywhere with her feel good talk show The Ellen DeGeneres Show, she was given endorsements by companies like American Express, and CoverGirl! The TV personality also created her own app available on mobile devices called Heads Up which boasts over 25 million downloads. As if that wasn’t enough, Ellen has served as the face of Glaceau Vitamin Water since 2010, bringing her total made from endorsements to an impressive $75 million.

Kutcher, who reportedly pocketed $10 million to endorse Lenovo, even became a product engineer for the tech brand back in 2013. In a statement on the company’s website, the actor said, “This partnership with Lenovo brings together my love of technology and design that makes your life better. I can’t wait to dig in and help Lenovo develop future mobile computing products, starting with the Yoga Tablet,”. Kutcher continued “Lenovo is all about innovation and strong leadership. Entrepreneurship is part of their DNA, and I couldn’t ask for a better fit.” We’re sure it was a great fit considering the paycheck he was cut!

While it might have seemed like an odd pairing to many, you’ll be able to understand why the actor said yes and signed on as the face of HTC after hearing how much money they paid him to do it! As part of the Taiwanese smartphone manufacturer’s $1 billion global ad campaign, they paid the Iron Man actor a rumored $12 million in 2013 just to appear in promotional print and commercial TV ads. Some of the other products Downey Jr. has endorsed in his day are Apple, Kraft Foods, and Nissan.

In 2012, Robert Pattinson decided to ditch his adolescent fan base and distance himself from his fiery celebrity breakup with Kristen Stewart by signing a contract to be the new face of Dior. Since then, the luxury brand has featured the actor in a series of smoldering black and white ads. For being the face of the luxury brand, Pattinson was rewarded quite well. The former Twilight actor was paid $12 million to appear in magazine spreads to promote Dior’s various product lines.

Like most celebrities, Jessica Simpson was not immune to the pressure to stay thin, and due to pregnancy the pop singer faced issues maintaining her weight. With her blonde tresses, warm brown eyes and mesmerizing smile, Simpson made the perfect spokeswoman for the weight loss program. In May 2012, she confirmed that she had joined the Weight Watchers family. The company paid Simpson $4 million to use its unique plan to drop her baby weight after welcoming her daughter Maxwell into the world. The program clearly works because Jess looks incredible!

All hail Melo who took the nation by storm as he single-handedly led Syracuse to the National Championship in 2003. Since entering the big boys league in the NBA, Anthony has earned eight All-Star selections and has recently become a member of the ultra-exclusive 20,000 point club. Anthony’s on-court dominance, paired with his prowess in pop culture and fashion off the court, has kept him relevant and a top pick with NBA fans and consumers. The basketball all-star is famous for his endorsements with Jordan Brand, Foot Locker, IWC, and Nickelodeon earning himself a cool $8 million a year just from endorsements.

After emerging unscathed from the “Deflate-gate” scandal, (for the most part) and taking his team to victory during the 37th Superbowl, Brady appears ready to continue his success as an endorsement star. What makes Brady an impressive celeb promoter is how selective he is when choosing brands that he’s willing to front. Unlike other celebs, Brady has managed to keep a fairly small portfolio, despite tons of requests. Some of the products Brady endorses are Under Armour, Ugg, Movado, and Tag Heuer. Of course, being married to the world’s highest-paid supermodel, Gisele Bundchen doesn’t hurt either.

In 2003, the former NSYNC singer signed a hefty $6 million endorsement deal with McDonald’s. Thanks to his affiliation with the fast-food chain, McDonald’s market share went up by an impressive 25%! Timberlake believes he seriously improved the company’s image, and even after ten years, the song Justin was paid to perform called I’m lovin’ it can still be heard in advertisements today. Timberlake once said in an interview that he regrets doing the jingle which is weird because he was paid very well to just record the song and shoot the music video.

Known for his leading roles in major Hollywood films like Fight Club, Troy, The Curious Case of Benjamin Button and more, Pitt has a long list of acting achievements alone. In 2012, the actor added to his list of firsts after becoming the first male face of Chanel’s fragrance Chanel No. 5. The iconic actor put his best face on while appearing in seductive black-and-white ads which were directed by Joe Wright of Pride & Prejudice. The perfume endorsement earned Pitt $7 million.

Messi, who is a four-time FIFA player of the year, possesses quickness, skill and creativity on the field, which has triggered an array of endorsement opportunities throughout the years. Some of the brands which Messi promotes are Adidas, EA Sports, Gillette, Head & Shoulders, and Pepsi. While the Argentinian soccer star is known to be a humble and private person, his lack of self-promotion hasn’t deterred major brands from reaching out to him desperate to give him their money. Messi collects approximately $22 million each year from product endorsements.

Serena Williams’s older sister Venus surely hasn’t missed out on her share of endorsement money either. The tennis star, who stands out from her equally talented sister, signed a 5-year contract with athletic supply retailer Reebok in 2000 that was rumored to have earned her an impressive $40 million. This deal was given to her shortly after her prolific wins at both Wimbledon and the US Open. This was also before Serena became the more famous Williams sister due to her tendency to mingle with the other Hollywood A-Listers.

The Pretty Woman star is a proud Lancome ambassador. Julia Roberts became the face of the classic cosmetics brand in January 2010 after she signed a five-year contract with them worth a whopping $50 million! While that may sound like a hefty amount, the brand knew exactly what they were doing. Lancome reportedly made $100 million with her on board, so the price tag for bringing her on board was totally worth it. And with that undeniable smile and those sparkling brown eyes, who could resist her charm?

Earnhardt, who was unanimously voted Nascar’s most popular driver for twelve years straight in 2014, has a rabid fan base that has helped him bring in lucrative personal endorsement deals. Some of Earnhardt’s most notable endorsement deals are with companies like Chevrolet, eBay, Wrangler, Nationwide Insurance and more. Earnhardt remains one of NASCAR’s biggest stars and has a bright future ahead of him with the combination of his new and long-term endorsement partners and his unprecedented success on the track in recent years.

Serena is not only the most dominant female tennis players in the world, but she is also one of the most dominant regarding her finances. In 2015, Williams topped Forbes’ list of highest-paid female athletes. Even more impressive is Williams’ endorsement portfolio, which is booming thanks to endorsements from brands like Chase, Gatorade, Nike, Wilson, Hewlett-Packard, Beats by Dre, and Delta. In 2013, Serena signed a five-year deal to endorse Nike and wear the famous brand during her tennis tournaments, and for the high price  $40 million!

The now 48-year-old electronic music connoisseur is not your ordinary DJ. The dance music mastermind has earned a lot of fame and even more money as he was named the richest figure in dance music by Forbes. Tijs Michiel Verwest, aka Tiesto, has also scored several major endorsements, most famously was an offer by soft drink company 7Up. Tiesto was paid millions to make the drink look even more refreshing. The soda brand paid Tiesto $30 million to be the face of its 2014 “Live It Up” campaign.

The basketball legend’s deal with Nike is by far one of the most lucrative sports deals in history for both Jordan and the famous brand. After Jordan had been drafted by the Chicago Bulls in 1984, the now retired athlete signed a 5-year shoe deal with Nike for an incredible $500,000 a year plus royalties! Fast forward 30 years later, the updated version of the basketball god’s endorsement contract with Nike is still undisclosed, but the billionaire reportedly brings in around $60 million each year in royalties alone from the shoe deal. Not to mention the plethora of other endorsements MJ has accumulated including Gatorade, Hanes, 2K Sports and more!

Oh how the mighty have fallen — at least on the course that is! While Tiger sadly couldn’t seem to get it together on the green during 2015, his endorsement earnings are still on par! While the golf great’s game isn’t what it used to be, Woods’s endorsement profile still boasts big names like Nike, Rolex, MusclePharm, and Hero motorcycles. Tiger, who has struggled with preserving his image throughout the many scandals he has endured in the face of his past divorce, remains one of the highest paid golfers regarding endorsements bringing in an astonishing $50 million a year.

With her squeaky clean image and ability to sell just about anything, it should come as no surprise that Taylor Swift has had endorsement deals thrown at her left and right. Of her most profitable endorsements deals is her current contract with Coca-Cola. Not only does the singer get to drink Diet Coke to her heart’s content, but she gets paid to do it! In 2014, Swift received a $26 million sponsorship deal with Coca-Cola to be a brand ambassador for its diet soda.

If anyone is set for life, it’s David Beckham. The soccer star and Hollywood hunk signed a lifetime endorsement deal with Adidas worth $160 million in 2003. But with a body like Beckham’s being the face of a sneaker line just wasn’t cutting it. Since getting his big endorsement break with Adidas, Beckham has signed other deals with popular brands like H&M, Diet Coke and Samsung, along with others, which earns him an estimated $55,000 a day just for lending is handsome face to the companies.

While his glory years of continued dominance on the court are not what they used to be, Federer isn’t worried as the tennis star is still making major bank with a wide array of notable endorsement deals. At 35 years old, the Swiss tennis player is currently ranked world No. 10 by the Association of Tennis Professionals. Much of Federer’s success as the world’s highest-paid athlete endorser can be linked to several of his long-term deals he has with famous brands like Nike, Mercedes, and Rolex, and Wilson, Gillette.

Peyton Manning may be one of the NFL’s most marketable players as he earns an estimated $12 million each year in endorsements. While Manning’s football career is coming to an end, his earning potential as a brand ambassador is taking off! Manning currently serves as the handsome face of campaigns for brands like Buick, Nationwide Insurance, DirecTV, Gatorade, and Papa John’s Pizza, of which he owns 25 franchises. Manning’s long list of football accomplishments, a relatively clean public image, and his dry sense of humor make him one of the NFL’s most sought-after athlete endorsers.

While the blonde beauty doesn’t hold the title as the best player in women’s tennis — that belongs to Serena Williams — Sharapova is the most marketable player women’s tennis has ever seen. Sharapova topped the list of Forbes Highest-Paid Female Athletes back in 2015, and her impressive deal with Nike is the biggest women’s tennis has ever seen. After earning her fifth Grand Slam title during the 2014 French Open, Sharapova earned herself endorsement deals from brands like Evian, Nike, Samsung, Porsche, Avon, and Cole Haan. Sharapova even owns her own candy brand, Sugarpova. All in all, the tennis star brings in an estimated $20 million every year just from her various endorsement deals.

Pacquiao may have lost possibly the best fight of his life to Floyd Mayweather in 2015, but that hasn’t stopped brands from wanting to partner up with the now Filipino Congressman. Being that he’s a national hero in his home country of the Philippines, Pacquiao holds multiple endorsements deals with Philippine-based businesses as well as international brands like Butterfinger, Foot Locker, Hennessy, Hewlett-Packard, and Nike. After suffering a severe shoulder injury during the Mayweather fight, Pacquiao’s main goal is to return to full fighting health before jumping back into the ring.

The much loved NBA star has serious skills on the court which has made him a decent amount of dollar in the past few years. However, Curry tops up his earnings with his endorsement deals. The star makes a staggering $10 million a year in endorsements. His main deal is with Under Armour, from Nike, that makes him an estimated $5 million per year. Curry has also closed a deal with Chase bank for an undisclosed amount.

LeBron has always been on top of his game on and off the court. The two-time NBA champion, four-time MVP, and reigning King of the Eastern Conference make an insane $44 million per year from endorsements. His endorsement portfolio is filled with tons of impressive brands including Nike, Coca-Cola, McDonald’s, Beats by Dre, and much more. While James has been the face of campaigns for many of these brands, he certainly isn’t limiting his talents to print ads and commercials. James recently helped Trainwreck make a splash at the box office after acting in the funny film.