When new technology comes out, businesses and especially marketers need to sniff it out to see if it can be useful to them.
As virtual reality technologies, like those made by Oculus and Samsung, become more and more popular and sophisticated, marketers have started to experiment with using them to promote their products.
Already, Ikea has used the technology to show people what furniture might look like in their house using virtual reality. They are not the only ones either.
Oreo has made a virtual Candyland of sorts to promote their cookies.
Almost three-quarters of Generation Z are interested in virtual reality. Along with marketing, the technology can be used, and is already used, in military training scenarios.
Soldiers can drive tanks or enter buildings using virtual reality first, before doing the real thing. This also can be used in business training, or in the medical professions.
Customers can also browse products before deciding to purchase them. This is especially key in businesses like hotels, where pictures can be deceiving.
Hotels can create a way to see all 360 degrees of the room before showing up, so you know exactly what you are getting before you get to your destination.
Since the trend of virtual reality is still at the beginning, it is a great way to make a business stand out from others, and it is an experience that is, in many aspects, all-encompassing, which is sure to be remembered by a potential customer.
This leads to the ability to create a strong impression, and leave customers with a clear, vivid, and memorable sense of the brand.
Overall, the virtual reality “trend” is anything but a trend. Since these business and marketing benefits are so strong, they are sure to be used and be widespread within the next few years.